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Somaliland's recent MOU agreement with ALS Worldwide marks a transformative step in bolstering logistics and trade dynamics in the region, offering unprecedented opportunities for Berbera's port and Ethiopia's trade prospects. The strategic partnership between Somaliland and ALS Worldwide Group brings forth multifaceted advantages for Somalilanders and Ethiopians alike. Foremost, the agreement lays the groundwork for bolstering the operational efficiency of Berbera port, providing a gateway for improved logistics services, better connectivity, and enhanced trade prospects. With ALS Worldwide's expertise, the agreement aims to introduce cutting-edge logistics mechanisms, optimizing transportation rates, and implementing a state-of-the-art cargo tracking system. Key Benefits for Somaliland and Berbera Port: Logistics Advancement: The MOU paves the way for robust logistics improvements, ensuring efficient cargo handling, streamlined transport rates, and enhanced tracking ...

Introduction: In the dynamic world of international trade and commerce, strategic locations and efficient transport corridors are essential for facilitating economic growth. The recent developments in Berbera Port and the Berbera Economic Zone in Somaliland are reshaping the landscape of regional trade, providing Ethiopian businesses with a promising opportunity and an alternative to the Djibouti corridor. At the forefront of this transformative journey is ALS Worldwide, a renowned heavy transport company with over four decades of experience. In this comprehensive article, we explore how these developments are poised to revolutionize Ethiopian business and how ALS Worldwide is prepared to facilitate seamless operations. Berbera Port: A Gateway to Prosperity Strategically situated along the Gulf of Aden, Berbera Port has emerged as a beacon of hope for Ethiopian businesses seeking efficient and cost-effective trade routes. The port's geographical advantage offers a shorter and more ...

“Marketing is no longer about the stuff that you make, but the stories you tell"  Marketing has changed over the years from traditionally spreading the word on a product, it's benefits, and why you need it.  With internet marketing there is constant struggle to be heard admits the noise. So having multiple brands talking about their products is no longer new and will be difficult to capture your target audience. Marketing is no longer about the product you make that's product concept. Marketing is creating and providing value to your customers and maintaining strong relationship with them.  As seth godin once said, "Marketing is no longer about the stuff that you make, but the stories you tell" To make your brand and products stand out, You need to connect to your target audience not just capture their attention. You need to connect to them on a personal level to have a successful recall. Consumers know they need stuff, but the question is why should they patroni...

Telesom iyo Somtel Maalmahii lasoo dhaafay baraha bulshadu ku kulanto waxa ka socotay dood la xidhiidha adeegyada somtel iyo telesom, Waxyaabaha dooda xiiso gaara u yeelay ayay ahayd inay somtel kuso beegtay barnaamijyo abaal marin ah oo sidaynu la socono ku kalifay in shirkada telesom uso dabacdo oo ay ka jawaabto fariinta macaamisha. Waxa imika uun bilawday tartanka suuqa isgaadhsiinta waxaana kalifay inuu tartan furmo macaamisha oo ahayd cida sababtay inay labada shirkadood aad u kala fogaadaan oo waqtiyadan danbe aad moodo inay waxbadan fahmeen oo ay ogaaden cida kaliya ee tartan siin kartaa shirkadaha inay isla iyaga yihiin. Waxaan labada shirkadood talo ahaan uso jeedinaya inay iska hagaajiyan dhawrkan qodob. Telesom Customer power “When a customer enters my store, forget me. He is king,”  John Wanamaker Talaabadan imika ay telesom qaaday waxay cadayn u tahay inay imika uun ku baraarugtay awooda macaamisha oo aanay hore u dhagaysan jirin, Telesom waxay inkirtay oo ay mudo bad...